Ad Copy

Adverts need to stand out from everything else surrounding them, especially their direct competition. I’ll take the time to understand the creative brief and provide a set of attention-grabbing concepts which could be used in a variety of formats: posters, advertorials, press ads, mailshots, for example. I’ll give you a headline that makes the reader stop and think; short punchy text explaining benefits and features and with this, a reason for them to buy your product or get in touch with you.

Articles

I will research and write feature articles from scratch. Taking a detailed brief I will carry out the additional research and write an article based on a particular angle or topic.

Blogs

Blogs are a powerful information resource. They allow you to share your expertise, give authenticity to your voice, and help generate trust from your readers. A blog keeps your customers with you as long as you continue to provide relevant and interesting information.

Brochures

A well written brochure is a compelling way to sell your services or products. You need the right tone of voice, one that really speaks to your customers and explains the benefits of the product or service. My copy is concise, compelling and informative. It will encompass an engaging message which addresses the customers needs and enhances and embodies your company’s vision and brand.

Case Studies

Showing real life examples of how your business has helped its customers, case studies are important marketing tools. Acting as your finest testimonial, I can provide the dynamic and engaging content that communicates that your business can deliver, and that it can be trusted.

Direct Mail

Direct mail is a great way to enhance business sales. A direct mail letter needs to provide enough informative information to engage the recipient so they will read it and see why they should respond. People read about things that interest them. I’ll take the time to understand your product or service and who your market is, in order to pitch a direct mail letter just right. With an eye-catching headline, it will be filled with interesting and inspiring text that sells the key benefits and removes any guesswork around the product or service.

Leaflets

Well written, these are a perfect way advertise your business. I can condense information while keeping the key message, and transform it into a small yet perfectly formed marketing message.

Newsletters

Newsletters are a great way to keep your clients and customers up-to-date with the latest developments and business news. I’ll write informative and digestible stories to ensure your newsletter is not treated as just a corporate communication. Online newletters may also incorporate links to your website or specific web pages to provide additional information and enhance sales. I also write in-house newsletters containing the right balance to motivate staff and keep them up-to-date with company news.

Press releases

Press releases are great form of free advertising. The key is to make them appealing to the media they are sent to, giving the editors exactly what they want. I can construct newsworthy and powerful press releases written in an appropriate style. Starting with a prominent headline and continuing with a carefully crafted story that will appeal to a publication’s readers, with key information at the top, correct grammar and the facts clearly stated.

Web content

With just seconds to grab the attention of a potential customer, I will provide eye-catching text, appropriate to your target audience. High-quality website content will attract and keep visitors, and effectively promote your brand, product and services. I am an SEO copywriter, and will write content that is optimised for search engines, thereby helping to drive potential customers to your website. It is essential to balance well-written text with keyword-rich content. I will carefully weave enough search terms and keywords into the text while keeping the integrity of the content.